Before You Define Your Ideal Client - Do This

Shawn Dill

Published on: 08/04/2025

Most business owners obsess over defining their ideal client—but overlook the power of defining their ideal employee. In this post, we break down why your internal team shapes your success more than any marketing funnel and share 6 practical steps to help you identify and attract the right people for your business. From values to culture fit, here’s how to build a team that truly supports your vision.

Adapt Your Strategy

Three Counterintuitive Ways to Grow Your Business (That Actually Work)

Shawn Dill

Published on: 27/03/2025

Most service businesses grow by doing more—more marketing, more upsells, more hustle. But real growth doesn’t come from working harder. It comes from thinking differently. In this post, we break down three surprising strategies that go against conventional advice—but work better than anything else.

Adapt Your Strategy

The Work You’re Doing Today Is Working… Even If You Can’t See It Yet

Shawn Dill

Published on: 26/03/2025

When you’re doing all the right things but still not seeing results, it’s easy to second-guess everything. This post unpacks why momentum often shows up after the work feels invisible—and how to stay consistent, confident, and committed during the plateau most people quit in.

Adapt Your Strategy

The Entrepreneur Trap

Shawn Dill

Published on: 25/03/2025

Many service providers think they’re entrepreneurs—but they’ve really just built themselves a job. This post exposes the trap of being the technician in your own business and lays out the path to true entrepreneurship: building systems, hiring support, and creating something that can thrive without you.

Adapt Your Strategy