Starting and growing a business can feel overwhelming. You have the passion, the ideas, and the drive—but without the right strategy and support, it’s easy to get stuck in uncertainty, overthinking, and trial-and-error decision-making.
This isn’t about scaling fast—it’s about building right.
Now it's time to hone your business.
Bi-Monthly Mastermind Calls
Engage in twice-monthly video calls, alternating between Shawn & Lacey, to gain diverse perspectives on essential business topics.
Membership in our Private Community
Connect with other service providers in a private - not on social media - portal with a treasure trove of resources, past podcasts, and training materials.
VIP Pricing for In-Person Workshops
Attend weekend workshops in the U.S. several times per year, featuring presentations on marketing, sales and mindset tailored for you!
Virtual Business Discovery Deep Dive
After attending the mastermind for six months, join Shawn & Lacey for a virtual deep dive of your offers, strategies and systems.
Shawn’s journey began in chiropractic, where he founded
The Specific Chiropractic Centers —starting with a single office in Dublin, CA. Today, that vision has expanded into a thriving franchise with locations nationwide. Alongside his wife, Lacey Book, he has helped launch successful practices that make a lasting impact in their communities.
Beyond chiropractic, Shawn is the driving force behind The Adaptable Entrepreneur and Book Yourself Solid, where he empowers service-based entrepreneurs with the strategies they need to grow, scale, and create financial freedom.
As the co-founder of The Adaptable Entrepreneur, she helps service-based professionals break through growth plateaus, refine their strategies, and build businesses that work for them.
Lacey’s expertise spans multiple industries, from chiropractic to the booming world of IV therapy. She played a pivotal role in creating and expanding The Specific Chiropractic Centers from a single office to a nationwide franchise and co-founded Well Infused, a leader in the IV wellness and bioavailable hormone space.
Recognized for her business acumen and leadership, Lacey has been featured in Forbes, Entrepreneur, and Inc. 5000.
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