Our private coaching is designed for elite entrepreneurs committed to work done. Get one-on-one strategy, customized execution plans, and direct mentorship from experts who understand the challenges of scaling.
With personalized strategy and real accountability, you’ll refine what’s working, fix what’s not, and always walk away with a clear plan of action. This is where clarity meets execution, so you can scale with confidence.
Let's get there faster.
Weekly Coaching Calls
Your coach will call you every week to strategize, analyze and check in on your mindset. You'll walk away with clarity and confidence to crush your to-do list, realize your vision and reach your goals.
Membership in our Private Community
Connect with other service providers in a private - not on social media - portal with a treasure trove of resources, past podcasts, and training materials. Plus a searchable content vault of all our favorite stuff!
VIP Pricing for In-Person Workshops
Attend weekend workshops in the U.S. several times per year, featuring presentations on marketing, sales and mindset tailored for you! Private coaching clients get 3 free tickets per year.
Virtual Business Discovery Deep Dive
After attending the mastermind for six months, join Shawn & Lacey for a virtual deep dive of your offers, systems and strategies. Plus we'll send you the recording after for your to keep.
Shawn’s journey began in chiropractic, where he founded
The Specific Chiropractic Centers —starting with a single office in Dublin, CA. Today, that vision has expanded into a thriving franchise with locations nationwide. Alongside his wife, Lacey Book, he has helped launch successful practices that make a lasting impact in their communities.
Beyond chiropractic, Shawn is the driving force behind The Adaptable Entrepreneur and Book Yourself Solid, where he empowers service-based entrepreneurs with the strategies they need to grow, scale, and create financial freedom.
As the co-founder of The Adaptable Entrepreneur, she helps service-based professionals break through growth plateaus, refine their strategies, and build businesses that work for them.
Lacey’s expertise spans multiple industries, from chiropractic to the booming world of IV therapy. She played a pivotal role in creating and expanding The Specific Chiropractic Centers from a single office to a nationwide franchise and co-founded Well Infused, a leader in the IV wellness and bioavailable hormone space.
Recognized for her business acumen and leadership, Lacey has been featured in Forbes, Entrepreneur, and Inc. 5000.
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